Intro
Over the course of my career, I've worked with global organizations such as Accenture and AIG, where I focused on project coordination, requirements gathering, documentation, and stakeholder communication. My strength lies in keeping projects organized, tracking risks and issues, and ensuring that delivery teams stay aligned with business priorities. My approach to project management is grounded in predictive (waterfall) methodology — structured planning, clear milestones, and disciplined execution. I also have some hands-on exposure to Agile and Scrum environments, giving me a broader perspective on iterative delivery, though my primary expertise remains in traditional project management.
On the technical side, I build enterprise-grade solutions using C# and PHP — from custom web applications to backend integrations. In 2025, I expanded into the Go High Level (GHL) ecosystem, creating automated funnels, CRM workflows, and client-facing websites that help businesses streamline operations and generate leads more effectively. This combination of enterprise development experience and modern CRM tooling allows me to deliver end-to-end digital solutions across a wide range of business needs.
Beyond IT, I am a licensed Real Estate Broker and Appraiser in the Philippines — serving clients across residential, commercial, and investment property transactions. I provide accurate valuations, guide buyers and sellers through every step of the process, and offer strategic marketing support tailored to the local market. This dual expertise in technology and real estate gives me a uniquely well-rounded perspective that I bring to every client and project I work with.
At a Glance
15+Years in Information Technology
10Years in Web Development
5Years in Project Management
2Real Estate Licenses
Work
I have five years of project management experience, coordinating enterprise systems and technology initiatives. My work includes requirements gathering, documentation, risk tracking, and stakeholder communication. With hands‑on exposure to Agile and Scrum practices and a solid foundation in waterfall methods, I ensure projects remain organized, aligned, and successfully delivered.
Key Projects Delivered
Legacy System Modernization
Migrated two critical portals from ASP.NET Framework to Core with zero disruption for 2,000+ users.
ASP.NET CoreOktaAgile
Server Cloud Migration
Phased on-premises to AWS VMware Cloud migration — Dev → Model → UAT → Production — zero client disruption.
AWSVMwareWaterfall
Cross-Platform API Migration & Integration
Led Google API to MuleSoft migration across all environments with zero downtime and improved performance.
MuleSoftGoogle APIREST
I manage and grow social media presence for real estate brands, combining creative content strategy, graphic design, and data-driven insights. From short-form video on TikTok to community engagement on Facebook, I craft visually compelling narratives around properties and services — turning followers into qualified leads and building brands that audiences genuinely trust.
Managed Channels & Campaigns
Realaya TikTok – Short-Form Property Content
Real estate video content strategy featuring property tours, market tips, and buyer education for a Filipino audience.
TikTokVideoReal Estate
Realaya Facebook – Community & Lead Generation
Organic and paid Facebook campaigns driving property inquiries, community engagement, and brand awareness.
FacebookAdsCommunity
Content Strategy & Brand Identity
End-to-end content calendar, visual branding, and cross-platform strategy aligning social presence with business goals.
StrategyCanvaBranding
Graphic Design for Social Media
Custom social media graphics, property listing visuals, carousels, and branded templates crafted to stop the scroll.
CanvaDesignBranding
In my corporate experience, I have successfully delivered projects that include the development of responsive enterprise websites using WordPress, ensuring alignment with brand standards and organizational objectives. I applied my knowledge of keyword research and on-page SEO strategies to enhance site visibility and support marketing initiatives. Leveraging programming expertise in PHP, C#, HTML, CSS, and JavaScript, I created and integrated custom features that improved functionality and user experience.
Key Projects Delivered
Dynamic Property Showcase Platforms
Responsive brokerage platform with property listings, agent profiles, and client-facing tools.
HTML5PHPWordPress
Custom-Built Real Estate CRM & Brokerage Platform
Full CRM with dashboard, commission automation, lead monitoring, and reporting tools.
PHPJavaScriptCRM
Insurance Collection Dashboard
Enterprise broker portal for 1,000+ users with Okta auth, SAP integration, and automated commissions.
C#.NETOktaSAP
As a licensed real estate broker and appraiser since 2024, I specialize in the Philippine property market, providing expert guidance to clients seeking their dream homes and investments. With a strong focus on accurate appraisals and reliable brokerage services, I deliver professional solutions that empower Filipinos to make informed real estate decisions.
Real Estate Services
Real Estate Brokerage Services
End-to-end property acquisition guidance for residential, commercial, luxury, and investment clients.
ResidentialCommercialInvestment
Real Estate Appraisal & Valuation
Professional property valuations for residential, commercial, specialty, and investment assets.
ValuationPRCMarket Analysis
Real Estate Marketing Solutions
Creative campaigns combining Canva design, video scripts, and appraisal-driven strategy to maximise visibility.
CanvaContentStrategy
Dynamic Property Showcase
I am the web developer and owner of Realaya Real Estate Services, a brokerage platform based in the Philippines. The website is built using HTML5, CSS, JavaScript, and PHP, ensuring a modern, responsive, and dynamic experience for property buyers, sellers, and agents.
Platform Features
Property Listings
Searchable catalog of residential and commercial properties with detailed descriptions and images.
Agent Profiles
Directory of trusted real estate professionals, enabling clients to connect directly with brokers.
Brokerage Services
Tools and resources that streamline property transactions, negotiations, and client support.
Achievement: Deployed a fully functional real estate brokerage website in the Philippines, integrating property listings, agent directories, and brokerage services.
Real Estate CRM Platform
Designed and built a custom real estate website tailored for brokerage operations, integrating advanced CRM features to support agents, administrators, and clients. Developed with HTML5, CSS, JavaScript, and PHP.
Key Features
| Feature | Description |
|---|
| Dashboard Interface | Centralized control panel for managing properties, leads, agents, and transactions. |
| Commission Calculation | Automated system to compute agent commissions accurately and transparently. |
| Reporting Tools | Built-in analytics and reporting for sales, performance, and growth tracking. |
| Leads Monitoring | Lead management system to evaluate inquiries and improve conversion rates. |
| Maintenance Management | Tools for scheduling and tracking property maintenance requests. |
Benefit: Simplifies daily tasks, reduces manual work, and provides clear visibility into commissions — helping agents close deals faster and enabling brokers to make smarter decisions.
Insurance Collection Dashboard
EnterpriseAssociated with AccentureConfidential
Led the development and deployment of a custom broker and insurance portal supporting more than 1,000 users across the Americas region. Built using C#.NET, HTML, CSS, and API integrations, with secure authentication through Okta and enterprise connectivity via SAP integration.
Technical Stack & Highlights
| Area | Detail |
|---|
| Stack | C#.NET, HTML, CSS, API integrations |
| Authentication | Okta – secure user management |
| Integration | SAP systems for enterprise data and processes |
| Scale | 1,000+ users across the Americas region |
| Features | Dashboard, policy management, commissions, lead monitoring, advanced reporting |
Impact: Integrated enterprise systems for seamless operations, automated collections and commission tracking, and delivered advanced reporting tools improving transparency and data-driven decision-making.
Legacy System Modernization
Project ManagementAssociated with Accenture
Led the modernization of two critical applications — the Collection Portal for insured users and the Broker Portal for brokers — migrating from ASP.NET Framework to ASP.NET Core, from initiation to completion.
Project Phases
| Phase | Activity |
|---|
| 📝 Business Case | Built justification aligned with organizational goals and Microsoft's support roadmap. |
| ⏱️ Planning | Estimated timelines, created detailed schedules, managed cross-team dependencies. |
| 💰 Budget | Balanced costs with value, ensuring efficient resource allocation. |
| 🤝 Stakeholders | Bridged communication between technical and non-technical teams. |
| 🛠️ Technical | Coordinated Okta, Paymentus, API, and web firewall integrations. |
| ✅ Delivery | Led testing, deployment, and rollout — zero disruption to users. |
Project Highlights
- 🚀 Migration Success: Seamlessly transitioned both portals to ASP.NET Core without service interruptions.
- 🔒 Security: Reduced vulnerabilities and improved compliance with modern standards.
- ⚡ Performance: Faster response times and more stable codebase for 2,000+ users.
- 📈 Future-Proof: Ensured continued Microsoft support and long-term scalability.
- 💰 Efficiency: Lowered maintenance costs and simplified troubleshooting.
Server Cloud Migration
Project ManagementAssociated with Accenture
Migrated critical on-premises application servers to AWS VMware Cloud in a phased approach — Development → Model → UAT → Production — ensuring scalability, resilience, and zero disruption to clients.
Leadership Responsibilities
- Planning & Strategy: Defined migration roadmap, timelines, and resource allocation.
- Stakeholder Management: Coordinated with business teams, IT, and vendors.
- Risk & Compliance: Ensured adherence to security, compliance, and governance standards.
- Technical Coordination: Oversaw testing cycles, firewall configurations, and environment validations.
- Team Leadership: Guided cross-functional teams, resolved blockers, maintained momentum.
Cloud Benefits Delivered
Enhanced Scalability
Dynamic resource scaling based on demand.
Cost Optimization
Reduced hardware maintenance overhead.
Improved Reliability
High availability and disaster recovery via AWS.
Future-Proofing
Positioned for long-term growth and modernization.
Cross-Platform API Migration
Project ManagementAssociated with Accenture
Led the migration of a Google API into MuleSoft, ensuring secure, scalable, and reliable integration across environments via a structured path: development → model → UAT → production.
Leadership Role
| Responsibility | Detail |
|---|
| Strategic Planning | Built the business case, defined objectives, and secured stakeholder approval. |
| Project Management | Estimated timelines, managed schedules, and controlled the budget. |
| Risk & Compliance | Oversaw security reviews, risk assessments, and mitigation strategies. |
| Execution Oversight | Guided testing cycles across DEV, Model, UAT, and Production. |
| Vendor Engagement | Maintained alignment with external partners for smooth integration. |
Key Achievements
- ✅ Zero-downtime end-to-end migration delivered successfully.
- 🔐 Strengthened API security and compliance standards.
- ⚡ Improved system performance and reduced latency.
- 🔄 Enabled future scalability through MuleSoft's integration framework.
- 🌍 Achieved cross-platform compatibility between Google services and MuleSoft.
Enterprise Production Support
Systems AnalysisAssociated with American International Group
Computron is a robust enterprise application delivering Accounts Receivable (AR), Accounts Payable (AP), and General Ledger (GL) functions across global operations — the backbone of financial management across multiple regions and time zones.
Role: Project Lead & System Analyst
| Responsibility Area | Activities |
|---|
| Financial Systems | Ensuring seamless AR/AP/GL operations, monitoring transactions, resolving discrepancies. |
| Leadership | Leading production support across regions, managing stakeholders and deliverables. |
| Analysis | Translating business requirements into technical specifications; driving root cause analysis. |
| Governance | Ensuring compliance, supporting audit readiness, safeguarding data integrity. |
Project Highlights
- Global Rollout: Supported Computron deployment across multiple regions with consistent AR/AP/GL functionality.
- Process Optimization: Streamlined invoice processing and payment cycles, reducing manual intervention.
- Financial Accuracy: Enhanced reconciliation processes, improving reporting reliability for global finance teams.
- Incident Management: Reduced downtime through proactive monitoring and faster issue resolution.
Insured Collection Portal
Systems AnalysisAssociated with American International Group
A mission-critical financial application providing secure, real-time access for over 1,000+ users worldwide, available 24×7. Users can view payments with full transparency, execute bank transactions securely, and ensure compliance with industry standards.
Key Tasks & Activities
- Requirements Analysis: Gathering, documenting, and refining functional and non-functional requirements.
- System Design: Creating specifications, workflows, and integration models for payment execution.
- Production Support: Monitoring system health, resolving incidents, ensuring 24×7 uptime.
- Change Management: Coordinating enhancements, patches, and upgrades with minimal disruption.
- Risk & Compliance: Adherence to security protocols, audit requirements, and regulatory standards.
Project Lead Highlights
24×7 Availability
Proactive monitoring and failover strategies for near-zero downtime.
1,000+ Users
Optimized infrastructure for concurrent transactions without degradation.
Secure Payments
Advanced encryption and multi-factor authentication for bank transactions.
Continuous Improvement
Multiple enhancements delivered based on user feedback.
Middleware Enterprise Integration
Systems AnalysisAssociated with American International Group
A critical enterprise solution deployed in the American region, connecting backend systems with front-end platforms for financial transactions — enabling real-time transaction flow, secure data exchange, and high availability for uninterrupted financial operations.
Role: System Analyst & Production Support Lead
- Requirements Gathering: Capturing integration needs and translating into technical specifications.
- Workflow Design: Mapping transaction flows between backend and front-end systems.
- Production Support: Monitoring middleware performance, maintaining 24×7 uptime.
- Integration Testing: Validating data exchange and transaction accuracy across multiple systems.
- Change Management: Coordinating deployments, patches, and upgrades.
- Compliance: Ensuring middleware adheres to financial regulations and enterprise security standards.
Achievements
Seamless Integration: Successfully connected multiple backend systems with front-end applications for real-time financial transactions.
Performance Optimization: Enhanced throughput to handle increasing transaction volumes without latency.
Security Enhancements: Integrated advanced encryption and compliance checks to safeguard financial data.
Realaya TikTok
Managing Realaya's TikTok presence with a focus on short-form video content that educates, entertains, and attracts property buyers and sellers across the Philippines. Every video is crafted to build trust, showcase properties, and position Realaya as a go-to real estate authority in the Filipino market.
Content Pillars
Property Tours
Engaging walkthroughs of residential and commercial listings — giving viewers an immersive feel before an in-person visit.
Buyer & Seller Tips
Short educational clips on the home buying process, financing options, and market trends tailored to Filipino audiences.
Market Updates
Quick, digestible updates on Philippine real estate trends, hotspot locations, and investment opportunities.
Strategy Highlights
- 🎬 Script Writing: Crafted concise, hook-driven scripts optimized for TikTok's short attention span format.
- 🎵 Trend Integration: Leveraged trending sounds and formats to increase organic reach and discoverability.
- 📊 Analytics-Driven: Monitored video performance metrics to refine content strategy and posting schedule.
- 🏷️ SEO & Hashtags: Applied strategic hashtag research to maximize visibility within real estate and OFW communities.
GoalBuild Realaya's TikTok into a lead-generating channel by consistently publishing high-value content that resonates with first-time homebuyers, investors, and the broader Filipino real estate community.
Realaya Facebook
Managing Realaya's Facebook page as the primary community hub for property inquiries, brand awareness, and client engagement. The strategy blends organic content with targeted campaigns to attract qualified leads and nurture long-term relationships with buyers, sellers, and investors.
Key Activities
| Activity | Detail |
|---|
| Organic Posting | Consistent publishing of property listings, market insights, testimonials, and educational posts. |
| Community Management | Responding to inquiries, comments, and messages promptly to build trust and drive conversions. |
| Paid Campaigns | Facebook Ads targeting buyers by location, income bracket, and property interest for higher-quality leads. |
| Visual Content | Custom Canva graphics, carousels, and branded templates maintaining a cohesive page aesthetic. |
| Event Promotion | Promoting open houses, property viewings, and real estate seminars to drive attendance and awareness. |
Results & Impact
- 📈 Audience Growth: Steadily grown the page following through consistent, valuable content and engagement.
- 💬 Inquiry Generation: Facebook Messenger serves as a primary channel for inbound property inquiries.
- 🎯 Targeted Reach: Ad campaigns segmented by geography and buyer profile to maximize return on ad spend.
- 🤝 Community Trust: Established Realaya as a credible and approachable brand within the local property market.
Content Strategy & Brand Identity
Social MediaAssociated with Realaya
Developed and executed a unified cross-platform content strategy for Realaya — ensuring a consistent brand voice, visual identity, and messaging architecture across TikTok, Facebook, and other digital touchpoints. The strategy is designed to attract, engage, and convert the right audience at every stage of the buyer journey.
Strategy Components
Content Calendar
Monthly editorial calendar mapping content themes, posting frequency, and platform-specific formats across all channels.
Brand Visual System
Consistent color palette, typography, and Canva templates ensuring every post is immediately recognizable as Realaya.
Audience Personas
Defined buyer and seller personas to tailor messaging for first-time homebuyers, OFWs, and local investors.
Tools & Workflow
| Tool | Purpose |
|---|
| Canva | Graphic design for social posts, carousels, stories, and branded templates. |
| CapCut / TikTok Editor | Short-form video editing, captions, transitions, and trend-aligned effects. |
| Meta Business Suite | Scheduling, analytics, and ad management for Facebook. |
| TikTok Analytics | Tracking video performance, audience demographics, and growth trends. |
Outcome: A cohesive, recognizable brand identity across platforms — ensuring every piece of content reinforces Realaya's positioning as a trusted, professional, and client-first real estate brand in the Philippines.
Graphic Design for Social Media
Social MediaAssociated with Realaya
Creating scroll-stopping visual assets for Realaya's social media channels — from property listing graphics and promotional banners to branded carousels and story templates. Every design is crafted to communicate professionalism, attract the right audience, and reinforce Realaya's identity as a trusted real estate brand in the Philippines.
Design Services
Property Listing Graphics
Eye-catching visuals showcasing property highlights — price, location, features — designed for Facebook and TikTok feeds.
Carousels & Infographics
Multi-slide educational posts breaking down the home buying process, market data, and investment tips in an engaging format.
Branded Templates
Reusable Canva templates maintaining visual consistency across all posts — aligned with Realaya's color palette and typography.
Story & Reel Covers
Polished cover images and thumbnail designs for Facebook stories, TikTok video thumbnails, and highlight covers.
Promotional Banners
Event, open house, and campaign banners designed for both digital use and print-ready formats.
Brand Identity Assets
Logo usage guides, color systems, and social media kit ensuring a unified and professional brand appearance.
Tools Used
| Tool | Purpose |
|---|
| Canva | Primary design tool for all social graphics, templates, carousels, and print-ready materials. |
| CapCut | Video thumbnail creation and short-form visual content for TikTok and Reels. |
| Adobe Express | Quick branded graphics and resizing assets across multiple platform dimensions. |
Impact: Consistent, professional graphic design elevates Realaya's social media presence — building brand trust, increasing post engagement, and attracting higher-quality property inquiries across all platforms.
Brokerage Services
Real EstateLicensed Real Estate Broker
As a licensed real estate broker, I specialize in guiding individuals, families, and investors through every step of the property acquisition journey — making the process seamless, transparent, and rewarding.
Why Work With a Licensed Broker
| Advantage | What It Means for You |
|---|
| ✅ Professional Expertise | Held to the highest standards of knowledge and ethics. |
| ✅ Market Insights | In-depth analysis of property values, neighborhood trends, and investment potential. |
| ✅ Negotiation Power | Years of experience securing the best deals while protecting your interests. |
| ✅ End-to-End Support | From property search to closing — every detail handled for you. |
Service Highlights
- 🏡 Residential: Assisted families in acquiring modern homes in prime communities, tailored to lifestyle and budget.
- 🏢 Commercial: Guided entrepreneurs in securing office spaces and retail properties that fuel business growth.
- 🌴 Luxury & Vacation: Helped clients invest in exclusive beachfront and countryside estates.
- 📈 Investment Portfolios: Supported investors in building diverse property portfolios with strong returns.
My CommitmentEvery client deserves more than just a transaction — they deserve a partner who listens, understands, and delivers. As your licensed real estate broker, I am committed to helping you achieve your property goals with confidence and peace of mind.
Appraisal Services
Real EstateLicensed Real Estate Appraiser
As a licensed real estate appraiser, I provide professional, unbiased opinions of property value — whether you're buying, selling, refinancing, or investing — so you understand the true worth of your property in today's market.
Why Choose a Licensed Appraiser
| Advantage | What It Means for You |
|---|
| ✅ Accurate Valuations | Industry-standard methodologies and market analysis for precise assessments. |
| ✅ Compliance & Credibility | Reports recognized by lenders, buyers, and investors. |
| ✅ Market Expertise | Deep knowledge of local real estate trends beyond just numbers. |
| ✅ Decision Support | Empowering confident negotiation, financing, and investment planning. |
Service Highlights
- 🏡 Residential: Accurate valuations for single-family homes, condominiums, and townhouses.
- 🏢 Commercial: Appraisal reports for office buildings, retail spaces, and industrial properties.
- 🌴 Specialty Properties: Valuations for vacation homes, agricultural land, and unique estates.
- 📊 Investment Analysis: Multi-unit property and rental portfolio evaluations guiding profitable decisions.
My CommitmentEvery property has a story, and every client deserves clarity. As your licensed real estate appraiser, I am committed to delivering objective, reliable, and professional valuations that help you move forward with confidence.
Marketing Solutions
Real EstateLicensed Real Estate Broker / Appraiser
End‑to‑end real estate marketing services combining creativity with professional valuation expertise — ensuring every campaign is visually compelling and strategically aligned with true market value.
Services
Creative Design
Custom property flyers, brochures, and digital graphics designed with Canva. Branding that highlights each property's unique character.
Content & Scripts
Engaging scripts for video tours, social media reels, and campaigns. Persuasive copywriting for listings, blogs, and websites.
Appraisal Strategy
Accurate valuations integrated into marketing plans. Data‑backed insights to position properties competitively.
Why Choose MeWith dual expertise in brokerage and appraisal, I deliver marketing solutions that elevate property visibility, attract qualified buyers, and maximize returns — blending creative design, compelling storytelling, and professional valuation.
About
A versatile professional with a proven track record in project management, systems analysis, and real estate development. My career reflects a unique blend of technical expertise, business strategy, and client-focused service — cultivated through a commitment to continuous learning, clear communication, and measurable outcomes.
Whether leading a project team, analyzing complex systems, or guiding clients through real estate transactions, I bring a holistic approach that balances innovation with practicality. Success is built on collaboration, clear communication, and a relentless drive to achieve results.
Licenses & Certifications
Go High Level CRM Expert
Pro VA
Workflow Optimization
General Virtual Assistant
Pro VA
Project Management
Certified Project Manager
Skill Up
Project Management
Lean Six Sigma White Belt
MF Treinamentos
Process Improvement
Lean Six Sigma Yellow Belt
MF Treinamentos
Continuous Improvement
Business Analysis Fundamentals
Microsoft
Business Analysis
Time Management and Productivity
Starweaver
Task Prioritization
Effective Leadership
Coursera
Innovation and Growth Leadership
Data Analytics 101
IBM
Business Intelligence
Python for Data Science
IBM
Statistical Analysis
Project Management 101
MST Connect
Project Management
Licensed Real Estate Broker
Philippines PRC
Real Estate
Licensed Real Estate Appraiser
Philippines PRC
Real Estate
Fundamentals of Agile Project Management
PMI
Agile Project Management
Fundamentals of Predictive Project Management
PMI
Predictive Project Management
Agile Project Management 101
MST Connect
Agile Project Management
Core Expertise
Project Management
Leading cross-functional teams, managing resources, and delivering projects on time and within budget.
Systems Analysis
Identifying organizational needs, designing solutions, and bridging technical teams with business stakeholders.
Real Estate
Navigating property markets, conducting feasibility studies, and guiding clients toward profitable investments.
Career Highlights
Successfully managed multi-phase projects that streamlined operations and improved organizational efficiency.
Conducted systems analysis initiatives that supported digital transformation and enhanced workflow productivity.
Delivered real estate solutions aligned with client goals, ensuring both profitability and long-term sustainability.
Collaborated with diverse teams and stakeholders, fostering strong relationships that contributed to project success.
Looking Ahead
Exploring opportunities that integrate technology with business strategy and drive growth in the real estate sector — with a focus on digital innovation and sustainable value for organizations and communities.
Beyond Work
Deeply committed to personal growth and community engagement — valuing lifelong learning, staying updated with industry trends, and sharing knowledge with peers and aspiring professionals.
Contact
